Introduction
Most chemical companies are still relying on PDF datasheets and static images while their competitors are using video to close million-dollar deals. Your technical buyers don't just want specifications—they need to see your manufacturing capabilities, understand your processes, and trust your expertise before making critical sourcing decisions.
As one comment on a recent LinkedIn post noted, "Static product pages aren't enough anymore—our customers want to see our facilities and processes in action." This is particularly true for B2B chemical companies, where traditional marketing approaches fail to build the trust necessary for long-term partnerships. HEXNET has spent 20 years helping chemical brands harness video marketing, focusing on strategies that transform technical expertise into inquiry-generating content.
So, what does effective video marketing actually look like for chemical companies in 2025? Let's break down the strategies that are driving real, measurable results in the chemical industry.
What Video Marketing Actually Is
(For Chemical Brands)
Let's explore how modern video strategies apply to chemical companies and what they mean for your bottom line.
1. Technical Facility Tours
Your manufacturing capabilities matter to buyers. Virtual facility tours must showcase:
- Production scale and capacity
- Quality control processes
- Safety protocols and certifications
- Technical expertise in action
- Real-time production monitoring
2. Product Application Demonstrations
Technical buyers need to see your products performing:
- Real-world application scenarios
- Performance testing results
- Technical process breakdowns
- Quality control procedures
- Compatibility demonstrations
Want to see video marketing in action?
Watch how Everest Systems had us film one of their clients, Freedom Coatings, speaking about their products. Click here to watch the video testimonial.
Want to know a secret? Much of the success behind HEXNET's video strategy lies in our platform's ability to track which technical details resonate most with viewers. While others guess at content effectiveness, we know exactly what drives inquiries.
3. Technical Expert Insights
Your expertise is your advantage. Expert videos must deliver:
- Process optimization techniques
- Application troubleshooting
- Industry trend analysis
- Technical innovation updates
- Regulatory compliance guidance
Having the right platform is a massive advantage: The HEXNET system tracks viewer engagement patterns in real-time. Our AI Intelligence Engine, ELEMENT ai, analyzes this data to optimize video content placement and distribution automatically. For 20 years, this required constant manual analysis. Real-time optimization changes everything.
4. Customer Success Stories
Nothing builds trust like peer validation:
- Implementation case studies
- ROI demonstrations
- Technical problem-solving
- Process improvement results
- Quality validation stories
Want to see video marketing in action?
Watch how FutureFuel transformed their digital presence with strategic video content.
Click here to view the case study.
5. Technical Process Documentation
Your processes are your differentiator:
- Manufacturing methodologies
- Quality control procedures
- Technical specifications in action
- Safety protocol demonstrations
- Regulatory compliance processes
6. Sales Enablement Content
Your sales team needs powerful visual tools:
- Custom application demonstrations
- Technical capability presentations
- Process optimization explanations
- ROI visualization tools
- Facility tour highlights
Why HEXNET's Video Strategy Works
At HEXNET, we don't create generic corporate videos—we build strategic assets that drive inquiries. Our process includes:
- 20+ years of chemical industry expertise informing every production
- AI-powered engagement tracking and optimization
- Seamless integration with your technical content
- Strategic distribution across sales channels
When FutureFuel implemented our video strategy:
- Homepage engagement increased 482%
- Average session duration jumped 407%
- Conversion rates improved 246%
For Everest Systems, our approach delivered:
- YouTube Channel saw in aggreagate an average of > 90 mins. of total video consumption monthly, with average video being 1-2 mins in length.
- 67% more qualified leads
- Reduction in sales cycle length
Ready to Transform Your Video Strategy?
Your competitors are already leveraging video—don't let static content hold you back. Whether you need a complete video marketing strategy or want to optimize existing content, HEXNET can help turn your expertise into inquiry-generating assets.
Schedule a strategy session today and let's discuss how strategic video content can transform your chemical business.
